Hulu, Brand Campaigns
Brand Marketing at Hulu. It's incredibly collaborative. We work with Video Production team to brainstorm ideas in response to a brief. Once we have some, we create a pitch presentation and work on incorporating/collaborating with the Content Marketing team, Media team, Social team, Editorial team. We then pitch to the Brand Managing team and our SVP Head of Marketing.
This is a small selection of campaigns and the elements within them. The campaigns below were all developed through the above process. They also have work that was designed by creative agencies that myself and a producer managed and art directed.
Brand Campaign Elements
2016 Spring EFT (Extended Free Trial)
Everything Hulu
My role: Design Manager, Art Director
Senior Designer: Houman Pourmand
Refinery 29, expandable rich media
pass: heymontano
Huffington Post, take over
pass: heymontano
2015 Fall Campaign
The Best Fall TV
My role: Design Manager, Art Director
Senior Designer: Matt Walker
Motion Design/ Art Direction: Stan Lim
Video Production + Creative Solutions joint style guide:
Campaign Assets:
Fall Email Campaign
2015 Summer Campaign
Your Summer Now Streaming
My role: Design Manager, Art Director
Senior Designer: Matt Walker
Motion Design/ Motion Art Direction: Stan Lim
Concept Pitch:
Campaign Assets
2015 Winter Campaign
You Know You Wanna
My role: Design Manager, Art Director
Designers: Matt Walker, Elena Berridy, Houman Pourmand
Motion Design/ Art Direction: Stan Lim
pass: heymontano
pass: heymontano
Campaign Assets
2014 Holiday Campaign
Joy Of The Seasons
My role: Design Manager, Art Director
Designer: Ryan Fong
Motion Design/ Art Direction: Stan Lim
